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Motor Trade Insurance Companies: What To Look For Before You Buy

Written by Crowthorne Insurance | Feb 3, 2026 10:00:00 AM

​Choosing the right motor trade insurance company can feel daunting, especially with so many options across the UK market. Whether you’re a full-time car dealer, part-time mechanic or mobile valeter, finding the right policy is vital to protect your vehicles, staff and livelihood.

Let's take a look at what you need to look for when comparing motor trade insurance companies in the UK, and how to get the best balance of cover, service and value.

Specialist Experience In Motor Trade Insurance Companies

The first thing to check is whether your broker truly understands the motor trade industry.

Road risk is almost exclusively available via a specialist motor trade insurance company that understands the day-to-day risks faced by traders. So they should know how to cover vehicles that are under repair, moved or sold and ensure protection for vehicles under your care.

Their experience can make a big difference when you need advice or need to make a claim. It also means your policy wording and conditions are more likely to match your real-world activities.

Range Of Cover Options From Motor Trade Insurance Companies

When comparing motor trade insurance companies in the UK, review the types of cover offered, especially since each insurer sets its own inclusions and exclusions, meaning some vehicle types or uses may be covered by one provider but not another. Ensuring these align with how you operate is essential. A good insurer will provide the flexibility to tailor your policy, rather than forcing you into a one-size-fits-all plan.

The main types of cover to consider include:

  • Road risk insurance: Covers you while driving customer or trade vehicles.
  • Public and employers’ liability: Essential for any business with staff or customers visiting your premises.
  • Legal expenses: Useful for handling disputes or defending claims.
  • Property and tools cover: Protection for your equipment, stock and premises.

There's also comprehensive cover that combines these elements to ensure that you’re protected whether you work from home, a forecourt or a garage.

Reputation And Claims Support Matter

A motor trade insurance policy is only as good as the support behind it. Before committing, research how the company handles claims. Online reviews and industry forums can provide honest feedback from other traders about their experience.

Efficient claims support is crucial when you’re on the road or dealing with unexpected damage. A responsive insurer with a dedicated UK-based claims team can help you get back to business quickly, avoiding long delays and confusion that could undermine your operations.

Transparency And Policy Terms In Motor Trade Insurance UK

Always read the small print carefully. The best motor trade insurance UK providers will be transparent about what is and isn’t covered. Exclusions can include vehicles in transit, test drives by unlisted drivers, or damage caused outside business use. Some significant exclusions are less well known, such as the fact that vehicles kept at a business premises are not usually covered under a road risk-only policy, which applies only when vehicles are being driven. Other examples can include limits on vehicle types accepted by different insurers, trading from unauthorised locations, or using trade plates outside permitted purposes.

If anything seems unclear, ask for clarification before signing. Honest communication and clear documentation are hallmarks of reputable insurers and prevent unpleasant surprises later.

Balancing Cost With Comprehensive Protection

While cost is always a factor, the cheapest policy isn’t necessarily the best. A slightly higher premium may include wider protection and faster claims handling. Focus on overall value rather than price alone.

Many traders find that using a specialist broker can help compare quotes from multiple motor trade insurance companies. A broker understands the market and can identify policies that match your needs and budget.

With over 30 years’ experience and full BIBA membership, Crowthorne delivers trusted, specialist cover for UK motor traders. Our expert brokers find policies that fit your business perfectly. Contact Crowthorne today for tailored motor trade insurance that protects your vehicles, your people, and your reputation.

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