Drive Your Business Forward with Confidence
Whether you operate from a dedicated dealership or manage your car sales business from home, protecting your vehicle stock while on the road is paramount. Our Car Sales Insurance provides the essential coverage you need for activities like deliveries, test drives, and transporting vehicles between locations. Specifically designed for the unique risks faced by car sales businesses when vehicles are in transit, our flexible policies ensure a wide range of vehicles, from everyday cars and vans to specialist models, are protected.
Understanding Car Sales Insurance
At its core, Car Sales Insurance is a vital policy safeguarding businesses involved in buying, selling, or trading vehicles, regardless of your operational setup. A key component of this insurance is road risk coverage, which protects your vehicle stock when driven on public roads for business purposes.
This includes transporting vehicles to customers, facilitating crucial test drives, efficiently moving stock between storage or sales points, and delivering vehicles to other traders. This fundamental coverage addresses the inherent risks of having your inventory on the move.
Who Can Drive Your Vehicles?
Ensuring the safety of your stock and maintaining your Car Sales Insurance coverage requires responsible drivers. Generally, acceptable drivers under our policies meet the following minimum criteria:
- Licence Duration: Hold a full UK driving licence (or equivalent) for more than 2 years.
- Age: While we can consider drivers over 21, many of our Car Sales Insurance policies offer more favourable rates for drivers aged 25 and over.

Comprehensive Coverage Options
Comprehensive
Offers the broadest protection, covering damage to your own vehicles and third-party property.
Third-Party, Fire and Theft
Protects against damage to third-party property, as well as loss or damage to your own vehicles due to fire or theft.
Third-Party Only
Provides the minimum legal requirement, covering damage or injury caused to others by your vehicles.
Covering Your Diverse Stock
We understand that car sales businesses often handle a wide variety of vehicles. Our Car Sales Insurance can be extended to cover numerous specialist vehicles, including:
- Japanese Imports and Other Imports
- Modified Vehicles
- Campervans
- Sports and Prestige Cars
- Classic Cars
- And many other unique vehicle types
Enhanced Protection for Customer Interactions
For added security during customer test drives, our Accompanied Demonstration Cover provides protection while potential buyers are operating vehicles with a member of your team.
Complete Protection for Your Business
Beyond the essential road risk coverage, Crowthorne Insurance offers additional policies to provide comprehensive protection for your car sales business:
- Motor Trade Liability Insurance: Protects your business against claims from third parties for injury or property damage.
- Vehicles at Premises Insurance: Safeguards your vehicle stock while stored at your business location.
Our goal is to deliver a tailored Car Sales Insurance solution that comprehensively addresses the unique needs of your car sales business, from ensuring essential road risk coverage for your drivers and specialized protection for your diverse inventory to providing crucial liability safeguarding.















Let’s Talk Insurance On Your Terms
We know insurance can feel complicated and the last thing you want is to be stuck on hold or passed around a call centre. At Crowthorne Insurance Services, we do things differently.
Guaranteed callback within 30 mins
Honest advice from our experts
Insurance that is tailored to you
Simply fill in the form today and a member of our team will be in touch.
“Crowthorne Insurance were very useful for when I needed 28 day chassis insurance on my unregistered classic Japanese import car in order to drive it to and from an MOT for its registration. Quick replies and no fuss. The price was high considering it was only for 28 days but I guess not unusual for that kind of specialist insurance. Would use again in the future!”
Beth L
“Contact with the Cowthorne team is a pleasurable experience - they are always helpful, efficient and will search the market for the best policy.”
Peter Foister
“Went there for my Car insurance. Got a great deal better than on line and other shops. Boss was a very nice chap and the man that served me Neil ,was very helpful.and sorted me out a great deal. Yes i can recommend this company. Hope i can say the same next year when i get the renew price. If they play there cards right they may get my house and other car and holiday insurance. Thanks Crowthorne insurance.”
Ray Thorpe
“I used Crowthorne Insurance recently as a new driver, and they really helped me out. They are always friendly and polite, never kept me waiting long over the phone or e-mail, and were always happy to answer any questions I had.I had a particularly good experience talking to Jack, who went above and beyond to get me a policy which wasn't prohibitively expensive at a time when the insurance market is particularly harsh to new drivers. It would not be an exaggeration to say that thanks to his efforts, I've saved thousands of pounds.I highly recommend this company and look forward to working with them again when it's time to renew. Thanks guys!”
James Lill
“I've been using Crowthorne insurance Ltd for quite a few years now. Never had any issues or problems. The staff are very friendly and professional. I highly recommend giving them a try.”
Richard Reynolds
“Very helpful and straightforward company to deal with . Thank you .”
Moira Scott
“I have been using Crowthorne insurance for years. I would highly recommend them. the staff are friendly and very helpful. on the occasions I have had issues or need changes they have been most helpful and speedy to resolve the problems. They now handle my whole family's insurance needs all 4 generations.Great job guy thank you”
Ian Howlett
“I have continued to use Crowthorne Insurance Services for many years now. The staff are always very accommodating to my ever changing vehicles and personnel.I would thoroughly recommend Paul and his team .”
Mark Bullen
“Outstanding service provided from Crowthorne Insurance from start to finish, highly professional service will definitely be using them for years to come!!”
Samuel Coombes
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